Fatale Brand Style Guide

This was a project assigned in school but it quickly became so much more. We were told to create a company, set the tone and mood, describe it, tell it's story, the target market, what the product is, and the reason why it will work within the competitive marketplace in a compelling PowerPoint. I came up with a magazine called Fatale. This was a project that got me to explore design in a way that was exciting and beautiful while also being informative to a business. Created using Adobe Photoshop and Illustrator.